The Disaster Playbook
Original price was: $110.00.$79.95Current price is: $79.95.
The Disaster Playbook isn’t your typical doom-and-gloom prepper manual—it’s a full-color, no-BS, fun-to-use guide that takes the dread out of preparing for the apocalypse. Perfect for non-preppers or anyone who wants to feel ready without going full bunker mode, this set makes creating your disaster plan simple, clear, and (dare we say?) enjoyable.
Here’s what’s inside:
- The Disaster Playbook workbook: Your hands-on tool for building a personalized disaster plan. It’s colorful, approachable, and way less boring than you think.
- Two I Will Thrive Manuals: One for your Go Bag and one for your Stay Bag, so your plans are ready no matter where chaos strikes.
- The Disaster Deep Dive eBook: A cheeky, detailed guide to specific disasters, from Mother Nature’s worst to full-on apocalypse vibes.
If the thought of prepping makes you want to hide under a blanket, this Playbook is for you. Fun, easy, and anything but intimidating—it’s the ultimate starter pack for taking control of the chaos and feeling good about it. The Disaster Bundle includes our full suite of tools.
312 in stock
Guaranteed Safe Checkout

What’s Included
watch our Disaster Paybook explainer
All about the Starter Set
All about the Disaster Bundle

The Disaster Playbook
Your step-by-step guide to creating a nimble, effective disaster plan. Fun graphics, corny jokes, and silly asides break up the boredom and keep you engaged. More information.

2 I Will Thrive Manuals
The Playbook’s steadfast companion. Simply fill it out to record your personal disaster plans here. You want two — one for your Go Bag and one for your Stay Bag. More information.

Disaster Deep Dive
Only learn about and prepare for the disasters that are important to you. No internet deep dive required. More information.
Deep Dive Product Info – Modal
Playbook Product Info – Modal
Manual Product Info – Modal
Important Papers Info – Modal
Grab & Go Product Info – Modal
MoD Product Info – Modal
Emergency Buddy Product Info – Modal
Upgrade to the Disaster Bundle

The Disaster Bundle
$205 $129.95
FREE SHIPPING
The Disaster Bundle is our complete disaster prep system with easy-to-follow steps, humor, and style.
The Bundle includes everything in the Disaster Playbook and:
- 10 Emergency Buddies ($24.75 value)
- Two Grab & Go Checklists ($19.90 value)
- Two Important Papers Packs ($25.90)
- The essential Master of Disaster digital form ($11.95 value)
- FREE Sharpie
- FREE sticker sheet!
About Our Products

Nerd-
Approved
Our team went all the way down the preparedness rabbit hole (so you don’t have to) and broke the best practices into easy-to-digest chunks.

Created with Love
We want you to handle challenging times with grace & peace. Our tools plan for the emotional challenges that may lie ahead.

Wrapped in Style
If we have to prepare, let’s do it with flair. Our team of designers and illustrators have created sexy, artful tools to ease the path.

Laugh Along the Way
We’ve injected corny jokes into every nook and cranny, so you can giggle your way to resilience. Commence the eye rolling!

Print Is
Better
We have created physical products because digital records only work if you have power. A good disaster plan is a printed disaster plan.
About the Creator

Mom and pro-catastrophizer Jennifer Heller set out to prepare her family for disasters after they started affecting her directly: In 2017, her husband’s uncle lost his home in California’s Tubb’s fire. They barely escaped with their dogs. Four years later, her in-laws lost their home in the Dixie wildfire.
Preparing her family was a lot harder than she thought it would be. The problem? DIY disaster prep is incredibly boring and confusing. The solution? A system that makes it easy and more enjoyable!
Along with a team of comedians, researchers, and illustrators, Heller used her branding expertise to break the preparedness process into easy-to-follow steps paired with corny jokes and illustrations. The resulting Disaster Bundle is a practical, task-based system that gives you the motivation and guidance you need to make effective plans, collect the right gear, and stay ready with drills and maintenance. Prepping isn’t just for preppers anymore.
Real People Love Us
⭐⭐⭐⭐⭐
“As a former consultant to FEMA, I have a lot of experience with disaster preparedness. The Disaster Bundle is phenomenal. It’s thoughtful, fun, and possible to chunk it out into smaller bits of work.”
Willow Brugh, Former ED of Geeks Without Bounds
⭐⭐⭐⭐⭐
Queenie on the Disaster Bundle
VERIFIED BUYER
Absolutely fabulous, practical USEFUL advice along with humor which we’re going to need to laugh our way through disaster.
⭐⭐⭐⭐⭐
Robert on the Disaster Bundle
VERIFIED BUYER
great material. easy to follow, informative without the “weird” flavor you get from so many other preparedness sources. thanks!
⭐⭐⭐⭐⭐
Bre on the Disaster Bundle
VERIFIED BUYER
⭐⭐⭐⭐⭐
Erin on the Disaster Bundle
VERIFIED BUYER
I am truly blown away. It’s out of this world and on so many levels. The thoroughness of the content, clever jokes, monstery design, so user friendly
⭐⭐⭐⭐⭐
Molly on the Disaster Bundle
VERIFIED BUYER
The info is exactly what I personally need. Your ability to make this subject even mildly entertaining, let alone hilarious and fun, is impressive.
⭐⭐⭐⭐⭐
Gail on the Disaster Bundle
VERIFIED BUYER
I suck at writing reviews (especially glowing reviews, which you’ve definitely earned and deserve!)
I’m a safety geek (nearly 30 years working in biomedical research, responsible for some aspects of lab safety in 3 out of the 5 labs I worked in; was living in San Francisco when Loma Prieta hit.
Having another commonsense guide to triangulate from is wonderful. I think the only piece of “constructive criticism” I have is that, while I’m an adult and have an extensive “adult vocabulary” I do know a lot of folks who are much more genteel in their language and would appreciate something a little less salty…
⭐⭐⭐⭐⭐
Jess on The Disaster Playbook
VERIFIED BUYER
It is such a relief to have steps to follow. I used to google stuff and get totally overwhelmed. I’m finally in action, and it is awesome!
⭐⭐⭐⭐⭐
Carol on the Disaster Bundle
VERIFIED BUYER
Jen combines a wicked sense of human with wickedly intelligent and well thought out strategies to keep you and your family safe during all types of emergencies! I couldn’t recommend this any more.
⭐⭐⭐⭐⭐
Caroline on the Disaster Bundle
VERIFIED BUYER
Fun for the whole family! We love it!
Thanks to the Disaster Bundle, my sweet sweet husband is spending his Saturday afternoon going through important documents and creating photocopies and a digital copy for our preparedness and like we’re realizing that we don’t know where the title to my car or my birth certificate are. It’s humbling to realize that my paperwork is not in order, but of course, knowing that today is much better than finding that out in the moment when we need those items so desperately.
These books are a blessing to my life. Thank you thank you thank you!
⭐⭐⭐⭐
Alan on the Disaster Bundle
VERIFIED BUYER
I just finished writing in all the emergency locations, addresses and phone numbers. I’m feeling excited and more secure. I do wish I had read all the materials through once before I started filling them in. I’m grateful for this manual and more so with every passing emergency I see around the world.
⭐⭐⭐⭐⭐
Molly on the Disaster Bundle
VERIFIED BUYER
My friend Jen makes the apocalypse fun! I have one of these Disaster Bundles and it’s laugh out loud funny. I love it!
⭐⭐⭐⭐⭐
John on the Disaster Bundle
VERIFIED BUYER
I appreciate the effort, thoughtfulness, and creativity…The materials are comprehensive, engaging, and can help to make an often-overwhelming topic approachable.
⭐⭐⭐⭐⭐
Judy on The Disaster Playbook
VERIFIED BUYER
The Disaster Playbook is very useful. We’ve referred to it many times and shared it with friends. Great illustrations!
Prepare your family with our complete system

The Disaster Bundle
$205 $129.95
FREE SHIPPING
The Disaster Bundle is our complete system to prepare your family for disasters and emergencies. We did the research so you don’t have to. And it was exhausting, so you’re welcome.
