Here Comes the Apocalypse

Prepping for Non-Preppers

Illustration of a woman's terrified face surrounded by different disaster icons

Hi I’m Jen.

Tbh, I’m f*cking terrified.

If there’s anything COVID taught us, it’s that the unthinkable happens.

Supply chains break down. Extreme weather events are happening with increasing frequency.

Disaster preparedness is no longer just for preppers.

I’m on a mission to help you prepare.

Be Ready for Anything

Our system guides you through the process of creating disaster plans, collecting useful gear in the right places, drilling, and maintaining your progress.

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Easy-to-follow checklists guide you through each step

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Simply fill in your personal information to create your plans

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Gear checklists take the guesswork out of what to get and where to keep it

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Disaster drill checklists make having a drill super simple

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Plan ahead for mental health with our thoughtful prompts and worksheets

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Our tools guide you through preparing your kids and pets, too!

Existing disaster prep resources are overwhelming. We fixed it.

Government and online resources on preparedness are boring and disorganized.

It is easy to fall down that rabbit hole of information and never take an actual step towards preparing your family.

We’ve developed a system of products that makes creating your plan easy and engaging.

And they’re real books, made of real paper, so they’ll stare you down until you actually follow through.