Dominate Your Prep

Disaster Playbook and Manual

Prepare for your future on our ever-warming planet with the

Disaster Playbook
  • Prepping for non-preppers
  • Step-by-step guide to preparing your household for emergencies and disasters
  • 140 full color pages, 54 jokes we’re prepared to regret, and 14 puzzles, stories, and silly activities to break up the prepdom

Our Playbook and Manual have everything you’ll need to complete your disaster prep in style. You’ll get the comprehensive planning experience with this powerhouse pair, developed by a team dedicated to putting plan completion within reach.

Rely on the shrewd, yet gentle guidance in your Playbook to help you fill out your Manual, which will be your companion whenever disaster is afoot. Think of the Disaster Playbook as your textbook. The I Will Thrive Manual is its companion workbook that makes it easy to compile your final disaster plans. 

Boost your books’ effectiveness by choosing our bundled system. With additional tools — wallet-sized Emergency Buddies, Grab & Go Checklists, Important Papers Packs, Master of Disaster forms, and Disaster Deep Dive reference materials — you’ll be in even better shape when the apocalypse comes knocking.

The Disaster Bundle makes collecting, carrying, and sharing information even easier. React more quickly, respond more calmly, and recover more gracefully with extras crafted to help you and your family through the worst of each crisis. Go on. Thrive a little. You deserve it.

Yes, real books made of real paper. A good emergency plan is a printed emergency plan. The internet requires a working power grid.

Disaster Bundle product image

Disaster Bundle

$129.95

$205 VALUE
FREE SHIPPING

Our signature bundle includes a family-sized helping of our iconic disaster swag.

You’ll get our Disaster Playbook, two copies of our I Will Thrive Manual, 10 Emergency Buddies, two Grab & Go Checklists, two Important Papers Packs, our Disaster Deep Dive e-book, the essential Master of Disaster digital form, a Sharpie, and a bonus sticker sheet! Visit the product page.

Here Comes the Apocalypse Prepping for Non-Preppers Starter Set

Starter Set

$79.95

$110 VALUE

Get started with the basics.

You’ll laugh all the way to Preparedness-ville with our Disaster Playbook, two copies of our I Will Thrive Manual, and our Disaster Deep Dive e-book. Visit the product page.

What’s inside the Playbook?

Planning

The first five chapters are dedicated to getting you ready to plan and walking you through the disaster planning process. Soak up the knowledge and turn yourself into a planning machine.

Gear

Info and checklists that help you decide what gear you’ll need (and want) make it easy to gather your supplies in every location. That’s right! Multiple locations!

Practice

Get the lowdown on how to maintain your gear and your home so you’re always disaster-ready. You’ll also develop and practice drills for the disasters your household is most likely to encounter.

Fun!

DUH! You’re going to have some fun, whether you like it or not.

About our products

Bunny rabbit peaking out of a hole wearing glasses

Nerd-
Approved

Our team went all the way down the preparedness rabbit hole (so you don’t have to) and broke the best practices into easy-to-digest chunks.

Smiling heart cartoon

Created with Love

We want you to handle challenging times with grace & peace. Our tools plan for the emotional challenges that may lie ahead.

Smiling Star Cartoon Wearing Sunglasses

Wrapped in Style

If we have to prepare, let’s do it with flair. Our team of designers and illustrators have created sexy, artful tools to ease the path.

Laughing Face

Laugh Along the Way

We’ve injected corny jokes into every nook and cranny, so you can giggle your way to resilience. Commence the eye rolling!

Print Is
Better

We have created physical products because digital records only work if you have power. A good disaster plan is a printed disaster plan.

The Disaster Bundle includes:

Master of Disaster

The Master of Disaster aka Official Out-of-Town Contact is the linchpin in a well-thought-out disaster plan. Fill out this digital guide to make sure they have everything they need to know if they get called to duty. Visit the product page.

Emergency buddy stored in wallet

Emergency Buddy

Your pocket-sized disaster plan. Includes designated meeting places, important contact information, and health reminders. Put one in every purse, backpack, and glove compartment! Visit the product page.

Disaster Deepdive e-book displayed on an ipad

Disaster Deep Dive

Sorry to say, but climate change is accelerating extreme weather events. Learn what to do to prepare for specific situations and what actions will help keep you safe when it all kicks off. Visit the product page.

Grab & Go Checklist

Grab & Go Checklist

Post your checklist in your kitchen and bedroom for easy reference, in case you have to bug out and quick. One for you and one for your partner: divide and conquer without dwelling on decision-making. Visit the product page.

Important Papers Pack

Important Papers Pack

Make sure you have everything you need with this easy-to-follow checklist that also stores your docs. Keep the original docs in a safe, and make copies for the Important Papers Packs in your Go Bag and Stay Bag. Visit the product page.

Are these tools right for me?

I have some beans in a closet. Have I already prepared?

You’ve tried to do disaster prep before? How far did you get? Most people don’t finish! Even if you’re already partially prepared, you’re in the right place. Our Disaster Bundle is designed to keep you moving toward your prep goals by eliminating surprises and making it fun!

I’m a big nerd. Is this nerdy enough for me?

Do you secretly miss doing homework? You’re in luck. We’ve brought back the unbeatable combo of textbook and workbook that kept you in gold stars and green checkmarks every day of your young life. The Disaster Playbook and I Will Thrive Manual are here to make acing your self-imposed Disaster Prep 101 class easy. Break out the highlighters. There’s prepping to do.

I don’t want to be a prepper.

Neither do we. It’s way too easy to find hardcore prepper literature… and not so easy to find guides for families who don’t fantasize about living underground. Until now! The Here Comes the Apocalypse Disaster Bundle is made by and for people who want to be sufficiently prepared without making it their entire personalities. We understood the assignment: comprehensive, not obsessive. 

Can’t I prepare for free?

Yes, you can! Well, probably not for FREE… you’ll likely have to buy some gear, no matter what. We developed a disaster prep system that eases some of the most difficult parts of preparing (organizing, collecting useful information, motivating action, and more) to make it easier for busy families to complete disaster plans. We’ve found that most people who try to prepare alone are very likely to give up on the process before they finish. The Disaster Playbook gives you a discrete set of tasks, and the end is always in sight. We hope you’ll find its attributes as valuable as we do!

Isn’t it too late to prepare?

That’s quitter talk! It’s never too late. If your house is already on fire, put it out and then prepare so you’re ready next time.

Won’t the government save me either way?

Yes and no. Despite the current arguments about how much tax money we can spend on actual public goods before we succumb to The Dreaded Socialism, government services are in no way unlimited. Alert and recovery systems are fairly robust, but could easily be stretched super thin by extreme weather events. People who practice what to do in dangerous scenarios, have supplies to get them through the hardest part, and can quickly access important information immediately after a disaster experience less suffering. Do you like your suffering mild, medium, or spicy? Prepare accordingly.

Should you be joking at a time like this?

We are literally laughing to keep from crying. We have seen the extreme end of disasters firsthand, and know that even that experience is not enough to motivate us to finish our disaster prep. Thousands of households are not prepared, and have no motivation to prepare, despite being both extremely online and extremely in harm’s way. The jokes are to keep you engaged and moving forward. We would do handstands and back flips and spin plates if it would get more people to gather supplies and make plans, but all we know how to do is make jokes. We really hope it works.

Everybody’s talking about the Disaster Playbook:

“I am truly blown away [by the Disaster Bundle]. It’s out of this world and on so many levels. The thoroughness of the content, clever jokes, monstery design, so user friendly.

Erin

Mom of Two Humans & One Cat

“The info is exactly what I personally need. Your ability to make this subject even mildly entertaining, let alone hilarious and fun, is impressive.”

Molly

Mother of Three

As Seen In

Apocalypse News
The New Bunker
End of Times Weekly

About the author

Mom and pro-catastrophizer Jennifer Heller set out to prepare her family for disasters after her in-laws lost their home in California’s Tubbs Fire. 

But all of the resources online were either super boring and convoluted… or super rightwing hardcore prepper. She’d fall asleep from boredom every time. 

A career entrepreneur who runs a design and marketing firm, Heller knew that someone needed to distill the complicated process of preparing into easy-to-digest chunks and wrap it in fun to make the process palatable for today’s overwhelmed parent. 

Having been a Girl Scout until age 18 and a prestigious Gold Award recipient, Heller has a lifetime of preparedness skills under her belt. As a mother of two young kids, she is well-versed in the art of worrying about the great many things that can go wrong in life.

She’s always had a dark sense of humor. She wondered – why not mix the practical with the macabre?

Along with a team of copywriters, researchers, and illustrators, Heller has broken down the preparedness process into easy-to-follow steps and integrated as many corny jokes and illustrations as possible to create the Disaster Playbook. Prepping isn’t just for preppers any more.

Time is short

Doomsday is so close we can taste it, but the warm winters sure are nice. Enjoy those sunny weekends to the fullest by investing in your peace of mind.

Do it quickly and as painlessly as possible with our books and templates. All are served with a heavy helping of our signature sauce.

Earth full of disasters
Disaster Bundle product image

Disaster Bundle

$129.95

$205 VALUE
FREE SHIPPING

Our signature bundle includes a family-sized helping of our iconic disaster swag.

You’ll get our Disaster Playbook, two copies of our I Will Thrive Manual, 10 Emergency Buddies, two Grab & Go Checklists, two Important Papers Packs, our Disaster Deep Dive e-book, the essential Master of Disaster digital form, a Sharpie, and a bonus sticker sheet! Visit the product page.

Here Comes the Apocalypse Prepping for Non-Preppers Starter Set

Starter Set

$79.95

$110 VALUE

Get started with the basics.

You’ll laugh all the way to Preparedness-ville with our Disaster Playbook, two copies of our I Will Thrive Manual, and our Disaster Deep Dive e-book. Visit the product page.

Welcome to the end of the page! Your reward for finishing the journey is this:

One of this preteen’s favorite pastimes was constructing elaborate emergency scenes on the dining room table out of the family’s extensive LEGO collection.

Picture trains crashing, tiny plastic body parts scattered, and police and ambulances in action, saving the day.

Is it any wonder she grew up to write a preparedness playbook? You know it’s going to be weird. Better get the bundle.