Our family of products makes prepping interesting, effective, engaging, and stylish!

Like comedy traffic school for disaster preparedness. With real books made of real paper. You can’t rely on the internet in a disaster: a good emergency plan is a printed emergency plan.

Get prepared without losing your mind.

We simplified the disaster prep process by creating easy, step-by-step guides and all of the supporting tools you need.

With our tools in your pocket, you will:

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Get comfortable with the idea of disasters and calmly reacting to them

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Create a comprehensive disaster plan that makes your family a competent team

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Collect gear that will make a difference when you really need it

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Get smart about prep maintenance and drilling with specific checklists

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Enjoy the process thanks to our corny jokes and easy-to-follow checklists

The Disaster Playbook

She’s got beauty, brains, style. Brimming with checklists, silly jokes, and bizarre asides. She gives you the lay of the land, and guides you through every step of your preparedness journey.

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  • Disaster Playbook Cover
  • Disaster Playbook Welcome Page
  • Disaster Playbook open to pages with step by step guide
  • Disaster Playbook open to pages with steps and checkboxes
  • Disaster Playbook open to pages describing different disasters and a "fun" page.
  • Disaster Playbook open to "Get the Gear" chapter
  • Disaster Playbook open to pages on creating Go and Stay Bags with jokes
  • Disaster Playbook open to "fun" pages.
  • Disaster Playbook open to pages with checklists to track your progress.
  • Disaster Playbook open to pages with even more checkboxes

I Will Thrive Manual

The Playbook’s steadfast companion. Simply fill it out to record your personal disaster plans here. You want two — one for your Go Bag and one for your Stay Bag.

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  • The first page of The I Will Survive Manual, which as quick referencecs.
  • The I Will Thrive Manual's quick rundown of the tips you’ll need for the most common disasters.
  • The I Will Thrive Manual's pages to fill out important contact info.
  • The I Will Thrive Manual's flowchart for effective communication during emergencies.
  • The I Will Thrive Manual's checklists for different situations
  • The I Will Thrive Manual's strategies for coping with difficult situations.
  • The I Will Thrive Manual's fun for all ages pages.
  • The I Will Thrive Manual's tools to stay calm in stressful situations.

Disaster Deep Dive

Only learn about and prepare for the disasters that are important to you. No internet deep dive required.

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  • The Disaster Deep Dive PDF walks you through prepping for various disasters
  • The Disaster Deep Dive PDF includes templates
for drills.
  • The Disaster Deep Dive PDF has info on all types of disasters. You can reference all the disasters relevant to you!
  • The Disaster Deep Dive PDF includes super fun facts and best practices about 18 increasingly common disasters.
  • The Disaster Deep Dive PDF provides easy to follow, concise steps to prepare.
  • The Disaster Deep Dive PDF includes how to have a drill for each type of disaster.
  • The Disaster Deep Dive PDF has a minimum of one corny joke per disaster type.
  • The Disaster Deep Dive PDF has been steering you clear of the Darwin Awards since 2023!

Master of Disaster

The Master of Disaster aka Official Out-of-Town Contact is the linchpin in a well-thought-out disaster plan. Fill out this digital guide to make sure they have everything they need to know if they get called to duty.

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Emergency Buddy

Your pocket-sized disaster plan. Includes designated meeting places, important contact information, and health reminders. Put one in every purse, backpack, and glove compartment!

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Grab & Go Checklist

Post your checklist in your kitchen and bedroom for easy reference, in case you have to bug out and quick. One for you and one for your partner: divide and conquer without dwelling on decision-making.

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Important Papers Pack

Make sure you have everything you need with this easy-to-follow checklist that also stores your docs. Keep the original docs in a safe, and make copies for the Important Papers Packs in your Go Bag and Stay Bag.

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Disaster Bundle product image

Disaster Bundle

$129.95

$205 VALUE
FREE SHIPPING

Our signature bundle includes a family-sized helping of our iconic disaster swag.

You’ll get our Disaster Playbook, two copies of our I Will Thrive Manual, 10 Emergency Buddies, two Grab & Go Checklists, two Important Papers Packs, our Disaster Deep Dive e-book, the essential Master of Disaster digital form, a Sharpie, and a bonus sticker sheet! Visit the product page.

Here Comes the Apocalypse Prepping for Non-Preppers Starter Set

Starter Set

$79.95

$110 VALUE

Get started with the basics.

You’ll laugh all the way to Preparedness-ville with our Disaster Playbook, two copies of our I Will Thrive Manual, and our Disaster Deep Dive e-book. Visit the product page.

Prepare your family with the Disaster Bundle

$205 value
ONLY $129.95

FREE SHIPPING

Our signature bundle includes a family-sized helping of our iconic disaster swag.

You’ll get our Disaster Playbook, two copies of our I Will Thrive Manual, 10 Emergency Buddies, two Grab & Go Checklists, two Important Papers Packs, our Disaster Deep Dive e-book, the essential Master of Disaster digital form, a Sharpie, and a bonus sticker sheet! Visit the product page.